Whilst the Call of the Wild campaign was coming out from the cold and making its way into the clubs, the Grosvenor Marketing team along with the lovely people at AOK Events let the animals loose at Waterloo Station in December 2016.
Members of the public were invited to take part in a live poker game with the characters from the advertising. The setting was a riff of the painting by ‘A Friend in Need’ by Cassius Marcellus Coolidge, passers by were intrigued and social media channels were alive with #callofthewild.
