Dipping Source was a freelance project which called for the entire front end design of a bespoke social review network.
The target market was a hip, urban and fashion conscious crowd so the colours and typography had to reflect that. Taking online magazines from the categories featured as inspiration, and continuous discussion and feedback, lead to the result that you see here. I worked on numerous module designs where users would see all of the reviews and hot topics as this was the core of the entire experience: all further layouts would be fed from this.
So pleased was the client, that he also asked me to work on the branding and tightly integrate this with the layouts.
